TY  - BOOK
AU  - Chaudhuri, Arjun
TI  - Emotion and reason in consumer behavior
SN  - 9780750679763
AV  - HF 5415.32 C428E
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier
KW  - Consumer behavior
KW  - Psychological aspects
N1  - Includes bibliographical references and index
ER  -