McDaniel, Carl <br/><br/>
Introduction to marketing / 
Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. 
 - 11th ed. , international ed. 
 - Australia :  South-Western Cengage Learning,  c2011. 
 - 777 p. :  col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780538754873 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Management
<br/><br/><label>LC Class. No.: </label>HF 5415  / M322I 2011