TY  - BOOK
AU  - McDaniel, Carl
AU  - Lamb, Charles W.
AU  - Hair,Joseph F.
TI  - Introduction to marketing
SN  - 9780538754873
AV  - HF 5415 M322I 2011
PY  - 2011///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and indexes
ER  -