Trias de Bes, Fernando,  1967- <br/><br/>
Winning at innovation :  the A-to-F model / 
Fernando Trias de Bes & Philip Kotler. 
 - Basingstoke :  Palgrave Macmillan,  2011. 
 - 272 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780230343436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management
<br/><br/><label>LC Class. No.: </label>HD 45  / T742W