Handbook of consumer psychology / 
edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes. 
 - New York, N.Y. :  Psychology Press,  c2008. 
 - 1273 p. :  ill. 
 - Marketing and consumer psychology series / Curtis P. Haugtvedt series editor .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780805856033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Decision making<br/>Marketing--Psychological aspects<br/>Advertising--Psychological aspects
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / H362