TY  - BOOK
AU  - Haugtvedt, Curtis P.
AU  - Herr, Paul M.
AU  - Kardes, Frank R.,
TI  - Handbook of consumer psychology
T2  - Marketing and consumer psychology series / Curtis P. Haugtvedt series editor
SN  - 9780805856033
AV  - HF 5415.32 H362
PY  - 2008///
CY  - New York, N.Y.
PB  - Psychology Press
KW  - Consumer behavior
KW  - Decision making
KW  - Marketing
KW  - Psychological aspects
KW  - Advertising
N1  - Includes bibliographical references and indexes
ER  -