TY  - BOOK
AU  - Cambie, Silvia
AU  - Ooi, Yang-May
TI  - International communications strategy: developments in cross-cultural communications, PR and social media 
SN  - 9780749453299
AV  - HM 1211 C352I
PY  - 2010///
CY  - London
PB  - Kogan Page
KW  - Intercultural communication
KW  - Social media
KW  - Public relations
KW  - Leadership
N1  - Includes bibliographical references and index
ER  -