Scott, David Meerman <br/><br/>
The new rules of marketing & PR :  how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / 
 The new rules of marketing and PR :  how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly 
David Meerman Scott. 
 - Completely rev. & updated 3rd ed. 
 - Hoboken, N.J. :  Wiley,  c2011. 
 - 366 p. :  ill. 
<br/><br/> Rev. ed. of: The new rules of marketing and PR. 2nd ed. c2010  Includes index 
<br/><br/><label>ISBN: </label>9781118026984 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing<br/>Public relations
<br/><br/><label>LC Class. No.: </label>HF 5415.1265  / S267N 2011