Sullivan, Luke Hey, whipple, squeeze this! : the classic guide to creating great ads / by Luke Sullivan ; with Sam Bennett. - 4th ed. - Hoboken, N.J. : Wiley, c2012. - 386 p. : ill. Includes bibliographical references and index ISBN: 9781118101339 Subjects--Topical Terms: Advertising copy. LC Class. No.: HF 5825 / S944H 2012