TY  - BOOK
AU  - Sullivan, Luke
AU  - Bennett, Sam
TI  - Hey, whipple, squeeze this!: the classic guide to creating great ads 
SN  - 9781118101339
AV  - HF 5825 S944H 2012
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Advertising copy
N1  - Includes bibliographical references and index
ER  -