TY  - BOOK
AU  - Weiner,Mark
TI  - Unleashing the power of PR: a contrarian's guide to marketing and communication 
T2  - The Jossey-Bass business & management series
SN  - 9780787982799
AV  - HD59 W446U 2006
PY  - 2006///
CY  - San Francisco, Calif.
PB  - Jossey-Bass
KW  - Public relations
KW  - Business communication
KW  - Communication in marketing
N1  - Includes index
ER  -