TY  - BOOK
AU  - Bradley, Anthony J.
AU  - McDonald, Mark P.
TI  - The social organization: how to use social media to tap the collective genius of your customers and employees 
T2  - Gartner, Inc./Harvard Business Review Press series
SN  - 9781422172360
AV  - HD 30.19 B722S
PY  - 2011///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Management
KW  - Social aspects
KW  - Social media
KW  - Industrial sociology
N1  - Includes bibliographical references and index
ER  -