Phillips, David Online public relations : a practical guide to developing an online strategy in the world of social media / David Phillips and Philip Young. - 2nd ed. - London : Kogan Page, 2011. - 274 p. : ill. - PR in practice series . Includes bibliographical references and index ISBN: 9780749449681 Subjects--Topical Terms: Public relationsSocial media LC Class. No.: HD 59 / P444O 2011