Roetzer, Paul 1978- The marketing agency blueprint : the handbook for building hybrid PR, SEO, content, advertising, and web firms / Paul Roetzer. - Hoboken, N.J. : Wiley, c2012. - 237 p. : ill. Includes bibliographical references and index ISBN: 9781118131367 Subjects--Topical Terms: Marketing LC Class. No.: HF 5415 / R637M