TY  - BOOK
AU  - Roetzer, Paul
TI  - The marketing agency blueprint: the handbook for building hybrid PR, SEO, content, advertising, and web firms 
SN  - 9781118131367
AV  - HF 5415 R637M
PY  - 2012///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -