TY  - BOOK
AU  - Assael, Henry
TI  - Consumer behavior: a strategic approach 
SN  - 0618222154
AV  - HF 5415.32 A872C
PY  - 2004///
CY  - Boston, Mass.
PB  - Houghton Mifflin
KW  - Consumer behavior
KW  - Marketing research
N1  - Includes bibliographical references and indexes
ER  -