Gralpois, Bruno Agency mania : harnessing the madness of client/agency relationships for high-impact results / Bruno Gralpois. - New York, N.Y. : SelectBooks, c2010. - 316 p. : ill. Includes bibliographical references and index ISBN: 9781590792056 Subjects--Topical Terms: Marketing--Management.Strategic alliances (Business)Customer relations--Management LC Class. No.: HF 5415.13 / G724A