Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del I. Hawkins, David L. Mothersbaugh. 
 - 12th ed. , McGraw-Hill international ed. 
 - New York, N.Y. :  McGraw Hill Irwin,  c2013. 
 - 772 p. :  ill. (chiefly col.) +  1 CD-ROM 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780071318174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior--United States<br/>Market surveys--United States<br/>Consumer behavior--United States--Case studies
<br/><br/><label>LC Class. No.: </label>HF 5415.33 .U6  / H384C 2013