TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mothersbaugh, David L.
TI  - Consumer behavior: building marketing strategy 
SN  - 9780071318174
AV  - HF 5415.33 .U6 H384C 2013
PY  - 2013///
CY  - New York, N.Y.
PB  - McGraw Hill Irwin
KW  - Consumer behavior
KW  - United States
KW  - Market surveys
KW  - Case studies
N1  - Includes bibliographical references and indexes
ER  -