TY  - BOOK
AU  - Halinen, Aino
TI  - Relationship marketing in professional services: a study of agency-client dynamics in the advertising sector 
T2  - Routledge advances in management and business studies
SN  - 0415146070
AV  - HF 5415.55 H344R
PY  - 2005///
CY  - London
PB  - Routledge
KW  - Relationship marketing
KW  - Service industries
KW  - Marketing
KW  - Finland
KW  - Case studies
KW  - Advertising agencies
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -