Solomon, Michael R.
Consumer behavior : buying, having, and being /
Michael R. Solomon.
- 10th ed.
- Boston, Mass. : Pearson, c2013.
- 614 p. : ill. (chiefly col.).
Includes bibliographical references and indexes
9780132671842 9780312671842
Consumer behavior
HF 5415.32 / S646C 2013