Funk, David Conscious branding / David Funk and Anne Marie Levis. - New York, N.Y. : Business Expert Press, 2009. - 132 p. : ill. - Marketing strategy collection / Naresh Malhotra, editor . Includes index ISBN: 9781606490587 Subjects--Topical Terms: Branding (Marketing) LC Class. No.: HF 5415.1255 / F864C