Kapferer, Jean-Noel <br/><br/>
The new strategic brand management :  advanced insights and strategic thinking / 
Jean-Noel Kapferer. 
 - 5th ed. 
 - London :  Kogan Page,  2012. 
 - 492 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749465155 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management
<br/><br/><label>LC Class. No.: </label>HD 69 .B7  / K363N 2012