TY  - BOOK
AU  - Kapferer, Jean-Noel
TI  - The new strategic brand management: advanced insights and strategic thinking 
SN  - 9780749465155
AV  - HD 69 .B7 K363N 2012
PY  - 2012///
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Management
N1  - Includes bibliographical references and index
ER  -