Bateson, John E.G. <br/><br/>
Services marketing / 
John E. G. Bateson, K. Douglas Hoffman. 
 - 4th ed. , international ed. 
 - Australia :  South-Western Cengage Learning,  c2011. 
 - 468 p. :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780538476454 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing
<br/><br/><label>LC Class. No.: </label>HD 9980.5  / B373S 2011