TY  - BOOK
AU  - Bateson, John E.G.
AU  - Hoffman, K. Douglas
TI  - Services marketing
SN  - 9780538476454
AV  - HD 9980.5 B373S 2011
PY  - 2011///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -