TY  - BOOK
AU  - Lehu, Jean-Marc
TI  - Branded entertainment: product placement & brand strategy in the entertainment business 
SN  - 9780749453374
AV  - HF 6146 .P78 L438B
PY  - 2009///
CY  - London
PB  - Kogan Page
KW  - Product placement in mass media
KW  - Product management
N1  - Includes bibliographical references and index
ER  -