TY  - BOOK
AU  - Burke, Ronald J.,
AU  - Martin, Graeme,
AU  - Cooper, Cary L.,
TI  - Corporate reputation: managing opportunities and threats 
T2  - Psychological and behavioral aspects of risk series / series editors: Carry L. Cooper and Ronald J. Burke
SN  - 9780566092053
AV  - HD 59.2 C676
PY  - 2011///
CY  - Farnham
PB  - Gower
KW  - Corporate image
KW  - Brand name products
KW  - Management
KW  - Corporations
KW  - Public relations
KW  - Organizational effectiveness
KW  - Performance
N1  - includes bibliographical references and index
ER  -