TY  - BOOK
AU  - Sachs, Marylee
TI  - The changing MO of the CMO: how the convergence of brand and reputation is affecting marketers 
SN  - 9781409423157
AV  - HF 5415.1255 S223C
PY  - 2011///
CY  - Farnham
PB  - Gower
KW  - Branding (Merketing)
KW  - Public relations
N1  - Includes bibliographical references and index
ER  -