Heding, Tilde <br/><br/>
Brand management :  research, theory and practice / 
Tilde Heding, Charlotte F. Knudtzen and Mogens Bjerre. 
 - London :  Routledge,  2009. 
 - 267 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780415443272 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Branding (Marketing)<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD 69 .B7  / H424B