TY  - BOOK
AU  - Heding, Tilde
AU  - Knudtzen, Charlotte F.
AU  - Bjerre, Mogens
TI  - Brand management: research, theory and practice 
SN  - 9780415443272
AV  - HD 69 .B7 H424B
PY  - 2009///
CY  - London
PB  - Routledge
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -