Consumer-brand relationships :  theory and practice / 
edited by Susan Fournier, Michael Breazeale, and Marc Fetscherin. 
 - London :  Routledge,  2012. 
 - 424 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780415783033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations<br/>Branding (Marketing)<br/>Relationship marketing--Research
<br/><br/><label>LC Class. No.: </label>HF 5415.5  / C667