TY  - BOOK
AU  - Martin, Roger
TI  - The design of business: why design thinking is the next competitive advantage 
SN  - 9781422177808
AV  - HD 53 M377D
PY  - 2009///
CY  - Boston, Mass.
PB  - Harvard Business Press
KW  - Creative ability in business
KW  - Lateral thinking
KW  - Creative thinking
KW  - Knowledge management
KW  - Management
N1  - Includes bibliographical references and index
ER  -