Innovation : the five disciplines for creating what customers want /
Curtis R. Carlson and William W. Wilmot.
- New York, N.Y. : Crown Business, c2006.
- 356 p. : ill.
Includes bibliographical references and index
9780307336699
Technological innovations--Management--Case studies Organizational effectiveness--Case studies Creative ability in business--Case studies Industrial management--Case studies New products--Case studies