TY - BOOK AU - Carlson, Curtis Raymond AU - Wilmot, William W. TI - Innovation: the five disciplines for creating what customers want SN - 9780307336699 AV - HD 45 C374I PY - 2006/// CY - New York, N.Y. PB - Crown Business KW - Technological innovations KW - Management KW - Case studies KW - Organizational effectiveness KW - Creative ability in business KW - Industrial management KW - New products N1 - Includes bibliographical references and index ER -