Kotler, Philip <br/><br/>
Principles of marketing / 
Philip Kotler, Gary Armstrong 
 - 12th ed. Pearson international edition 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2008 
 - xxxiv, 599 p., 99 unnumbered p. :  ill. (chiefly col.) 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780136132370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / K674P 2008