Advertising and promotions :  an integrated brand approach / 
Richard J. Semenik ... [et al.]. 
 - 6th ed. , international ed. 
 - Australia :  South-Western Cengage Learning,  c2012. 
 - 710 p. :  col. ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780538479868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF 5823  / A383 2012