TY  - BOOK
AU  - Semenik, Richard J.
TI  - Advertising and promotions: an integrated brand approach 
SN  - 9780538479868
AV  - HF 5823 A383 2012
PY  - 2012///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -