McDaniel, Carl <br/><br/>
Marketing essentials / 
Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. 
 - 7th ed. , international ed. 
 - Australia :  South-Western Cengage Learning,  c2012. 
 - 648 p. :  col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781111221928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Business education
<br/><br/><label>LC Class. No.: </label>HF 5415  / M322M 2012