Hult, G. Tomas M. <br/><br/>
Marketing / 
G. Thomas M. Hult, William M. Pride, O.C. Ferrell. 
 - 16th ed. , international ed. 
 - Australia :  South-Western Cengage Learning,  c2012. 
 - 656 p. :  col. ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780538480567 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / H847M 2012