TY  - BOOK
AU  - Hult,G.Tomas M.
AU  - Pride, William M.
AU  - Ferrell, O.C.
TI  - Marketing
SN  - 9780538480567
AV  - HF 5415 H847M 2012
PY  - 2012///
CY  - Australia
PB  - South-Western Cengage Learning
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -