Advertising research :  message, medium and context / 
Patrick de Pelsmacker, Nathalie Dens (eds.). 
 - Antwerpen :  Garant,  2009. 
 - 392 p. :  ill. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9789044123876 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research
<br/><br/><label>LC Class. No.: </label>HF 5814  / A383