TY  - BOOK
AU  - Pelsmacker, Patrick de,
AU  - Dens, Nathalie,
TI  - Advertising research: message, medium and context 
SN  - 9789044123876
AV  - HF 5814 A383
PY  - 2009///
CY  - Antwerpen
PB  - Garant
KW  - Advertising
KW  - Research
N1  - Includes bibliographical references
ER  -