TY  - BOOK
AU  - Landa, Robin
TI  - Advertising by design: generating and designing creative ideas across media 
SN  - 9780470362686
AV  - HF 5823 L362A 2010
PY  - 2010///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Advertising
KW  - Creative ability in business
N1  - Includes bibliographical references and index
ER  -