Rajagopal  1957- <br/><br/>
Consumer behavior :  global shifts and local effects / 
Rajagopal. 
 - New York, N.Y. :  Nova Science Publishers,  c2010. 
 - 318 p. :  ill. +  1 DVD 
 - Global economic studies series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781608762767 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Consumer--Psychology<br/>Marketing<br/>International economic integration
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / R342C