TY - BOOK AU - Rajagopal TI - Consumer behavior: global shifts and local effects T2 - Global economic studies series SN - 9781608762767 AV - HF 5415.32 R342C PY - 2010/// CY - New York, N.Y. PB - Nova Science Publishers KW - Consumer behavior KW - Consumer KW - Psychology KW - Marketing KW - International economic integration N1 - Includes bibliographical references and index ER -