Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [editors] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws. - 3rd ed. - Los Angeles, Calif. : SAGE, c2011. - 603 p. Includes bibliographical references and index ISBN: 9781412980180 Subjects--Topical Terms: Marketing researchConsumer behavior--Research LC Class. No.: HF 5415.3 / H362 2011