TY  - BOOK
AU  - Bearden, William O.
AU  - Netemeyer, Richard G.,
AU  - Haws, Kelly L.,
TI  - Handbook of marketing scales: multi-item measures for marketing and consumer behavior research 
SN  - 9781412980180
AV  - HF 5415.3 H362 2011
PY  - 2011///
CY  - Los Angeles, Calif.
PB  - SAGE
KW  - Marketing research
KW  - Consumer behavior
KW  - Research
N1  - Includes bibliographical references and index
ER  -