Percy, Larry
Strategic advertising management /
Larry Percy, Richard Rosenbaum-Elliott.
- 4th ed.
- Oxford : Oxford Univ. Press, 2012.
- 389 p. : ill. (chiefly col.).
Includes bibliographical references and index
9780199605583
Sales promotion
Advertising--Management
Strategic planning
Communication in marketing
HF 5438.5 / P472S 2012