TY  - BOOK
AU  - Percy, Larry
AU  - Elliott,Richard H.
TI  - Strategic advertising management
SN  - 9780199605583
AV  - HF 5438.5 P472S 2012
PY  - 2012///
CY  - Oxford
PB  - Oxford Univ. Press
KW  - Sales promotion
KW  - Advertising
KW  - Management
KW  - Strategic planning
KW  - Communication in marketing
N1  - Includes bibliographical references and index
ER  -